Blog

Don't lose touch with your target market

by Brenton Gowland

In the wake of Spring Gully , it is a sad thing when another well-established iconic South Australian store like Trims goes into administration. It is also perhaps a good indicator that businesses need to develop new strategies across their... Read More

Ideas to bank on

by Brenton Gowland

Have you ever considered that perhaps that ‘big idea’ that will change your business for the better or set you apart from your competitors could come from the frontline rather than the big corporate office upstairs? Ideasbank is... Read More

'Taking heart' for a good cause

by Leah Wuttke

2 bachelors, 6 bands, 14 prizes, 30 volunteers, 800 attendees, and $7000 raised... all in just 2 weeks! We opened our hearts here at Nucleus recently to help organise a fundraiser for the Queensland Floods Appeal run by the Australian Red Cross.... Read More

Evolving the Nucleus Brand

by Leah Wuttke

We work with brands on a daily basis. Our careers are dedicated to providing professional advice and services for brand roll-out, design and application, as well as assisting our clients to maintain and increase the awareness of their own brands.... Read More

What's on the cards this Christmas?

by Leah Wuttke

Christmas is a great time to touch base with your clients and customers. Sometimes we overlook the importance and value associated with sending Christmas cards, gifts and holiday greetings to people and organisations that we’ve worked with... Read More

Cardboard, Construction and Alice Cooper

by Sam Jusaitis

‘Schoolies’: a yearly tradition when high-school leavers (freshly released from the tyranny of teachers and end of year exams) escape down the coast to spend their days partying and celebrating their new-found freedom.  A... Read More

Are you Pinning?

by Sophie Liddy

Pinterest is the latest social networking phenomenon, taking the world by storm. So, you've heard of people 'pinning', but you're not sure what it is? Well, Pinterest is a virtual pinboard allowing users to share photos and create... Read More

Can a page one ranking in Google be guaranteed?

by Brenton Gowland

Deciding to use the services of a SEO (Search Engine Optimiser) or web developer is a big decision, that can potentially improve your site and save you time, but it is important to beware of SEO's that claim to guarantee rankings. The simple fact... Read More

Lights, camera, action

by Brenton Gowland

All the hard work and creative effort. The planning, organising, scouting, casting, performances, equipment, crew and so on. It all comes down to this. The shoot. It's only a moment in time but everything depends on getting it right. Does this... Read More

A great idea is only as good as it's execution

by Brenton Gowland

The execution of an idea is just as important as the idea itself. It has a huge affect on whether or not you can sell your idea to an audience. Most of us, for example, have seen the special features on our favourite Bluray or DVD. You will... Read More

The facts don't lie

by Brenton Gowland

Comedian Dave Flanagan had been publishing email campaigns for several years. Since utilising the analytical tools available with customised email delivery applications he has come to realise that his previous efforts had not been working.... Read More

And I would walk 900 miles... for cheese toast!

by Leah Wuttke

My friend and I love to have completely frivolous experiences. This past weekend, we decided that we were going to go to Queensland for the day, just to go to Sizzler. The premise of the idea was that it was so stupid… we just had to do... Read More

The truth is out there

by Brenton Gowland

One of the most valuable assets any business or individual may possess is their network of contacts, or as we in the marketing world like to call it, their database. In essence it has more value than gold. It generates work, referrals, income and... Read More

Making your business mobile

by Simon Malcolm

Estimates suggest that Apple's App Store is turning over $200 million per month in selling iPhone Applications.  In addition to this, smart phone apps have only become the rage in the last couple of years.  It would appear there are a... Read More

How do you like them apples!

by Leah Wuttke

There’s nothing like having someone reiterate how clever you are… especially your boss! It is rare that anyone will approach you after the fact and say “Do you know what? You were right!” Ooooh… it makes me all... Read More

Be available, not complicated

by Simon Malcolm

In the age of global markets and economies, connectivity has never been so important. Technology is racing ahead and the internet, teamed with mobile and wireless connections, means that there are endless options for people to reach you, however... Read More

Taking it to the streets

by Brenton Gowland

It seems that everyone can be in their own movie these days.  The advent of YouTube, Facebook, Dailymotion, Vimeo, Hulu and other video sites has brought with it a plethora of video content... there are videos about everything. What a... Read More

If you can't measure it, you can't manage it

by Brenton Gowland

Time and time again clients have asked us the question, how do we determine if our advertising is getting results? Generally this is a very difficult question to answer as the results of advertising are difficult to quantify. Television ads,... Read More

Stand out from the crowd with a strong brand

by Brenton Gowland

In a crowded market place, with many companies selling the same service or product, the only differentiation and separation method is through branding and image, and that ultimately is achieved with graphic design. A powerful tool for... Read More

Less players... more room to move

by Brenton Gowland

In these challenging economic times it is sad to see people going out of business. No one likes to see the hard work of another person come to nothing, however, we're seeing it more and more every day. For those that remain it's like having... Read More